Small Business Saturday is held every November on the Saturday after Thanksgiving, an annual holiday in the United States meant for shopping for small businesses and supporting them. In 2021, around 60 percent of the consumers in The US decided to shop from small businesses on this holiday.
With the pandemic that took place and ruined the economy, it is vital that the economy recovers. Small businesses or local businesses are the ones that suffered the most from this unfortunate disaster. Small Business Saturday is meant to help these businesses, and everyone can contribute.
However, even with the best intentions, many people usually have a hard time finding ways to support these businesses on this holiday, so without further ado, read about how you can help these businesses.
The 7 Best Ways that can help you Support Small Businesses on a Small Business Saturday
1. Post positively
Think about promoting other small businesses on social media through your own company. Share your excellent remarks about them on your website or social media to support them, whether you buy their products and adore them, think their storefront is impressive, or just appreciate having them as neighbors.
It is a free, simple, and easy way to help businesses that require your support to grow. Your positive words are also greatly appreciated by them and help them a great deal. Remember that your kind words can do wonders for local businesses.
2. Leave positive reviews
Consider all the other little companies you enjoy, such as quaint stores and diner-style eateries. Consider leaving them a glowing review on Yelp, Facebook, or any other website where people go for recommendations if you haven’t already done so.
Every artist and business benefits from positive reviews, including writers, illustrators, and retailers like stores and restaurants. Ratings are the lifeblood of our culture of consumption, and the more favorable reviews a company or product has, the more likely it is to attract new clients.
Someone else may find your kind words just what they need to read before making a purchase. Be sincere and truthful when describing some of your favorite products in a brief review.
3. Spend on Small Business Saturday instead of Black Friday
Black Friday can be very alluring, it’s true. All those huge discounts on expensive products only appear once a year, but remember that every dollar you spend at a large chain store is a dollar you will not spend at a small business that much more directly supports the community’s economy.
Even if you are an avid Black Friday shopper, think about forgoing it this year in favor of Small Business Saturday. Even if you might not get a $20 flat-screen TV, you can relax knowing that you prioritized spending your money on important things.
Big chains earn a lot daily and are not going through a crisis. Small businesses, however, require your help, so do not feel bad about not shopping on Black Friday as these big chains already make enough; instead, help those businesses that don’t.
4. Shop local
It is a major issue. Small businesses are the ones that have suffered a lot as a result of the pandemic, and if you want to see them flourish and move into the new year, you must also provide them with the financial help they need.
It’s important to remember that doing this might require ordering items earlier to account for shipping and production times, but it will be well worth it when you buy special, one-of-a-kind gifts for your loved ones.
Plus, you can feel even better about these gifts knowing that your money supports small businesses run by people with big dreams and considerable talent. You need to keep your favorite small businesses this holiday season if you want to see them survive.
5. Create awareness
Small Business Saturday can be promoted in various ways, including word-of-mouth, fliers, social media posts, and direct mail. Awareness must be created and spread about Small Business Saturday and if you have a few specific favorite small businesses, tell people about them.
Posters are a great way to create and spread awareness about Small Business Saturday. Make a small business Saturday poster or a small business Saturday flyer and publish it on websites such as PosterMyWall, where you can find different templates for your poster.
Take your steps to create awareness and let your friends in the loop. Suggest they share their favorite local businesses online and recommend them to others so they may also shop from small businesses.
6. Network with other small business owners
Even if you don’t do much shopping, you may still benefit from Small Business Saturday by getting out and meeting other small business owners. You may be able to effortlessly assist another business owner you weren’t aware needed it and forge connections that will benefit your company in the future.
Let’s imagine that another business owner is planning a celebration, and you have a ton of extra disposable cups from a party. The beauty of networks and connections is that you may give them your leftovers for free or at a significant discount.
It does not require extra effort or money; it will also help you and small businesses that need assistance to grow and survive in the future. So, before November this year, network with small businesses and help them.
7. Start your shopping early and be patient
Starting your holiday shopping earlier can ease your life and aid small companies in several ways. Small businesses benefit from the extra income, which enables them to prepare your order before the busy holiday shopping periods.
Get out there, start your holiday shopping before Black Friday, and be patient as small companies prepare your order.
Don’t rush them to prepare or deliver your order. Instead, give them the time they need, and hope for a fantastic product or service, and let them work in peace. Being kind as a customer will also give them the support they require.
Important Takeaways on Supporting Small Businesses
Financial support is important, but it is not the only way you can support small businesses. It’s okay if your holiday spending budget is reduced this year. Every little assistance is beneficial, including your unpaid reviews or suggestions that attract more clients.
You need to support small companies this year in a way that seems right to you. There are numerous ways you may do this, which will look different based on each person’s skills and financial budget this season.
Remember to help by creating awareness, and positive reviews, saving up for Small Business Saturday instead of Black Friday, and trying to shop locally as much as possible. Finally, be kind, and as a customer, be generous with your tips whenever you can.